This stuff smells delightful. Smell is very important to me when it comes to the products I put on my hair and skin. I suppose after the visual of the product, the smell is the next way you experience it. If it smells bad, it will psychologically affect how you experience the product. You’re not going to enjoy something that smells awful as it touches your hair and skin. This smells great so when it says nourishing, you expect it to be really good for your hair. Well let’s see how that pans out.